Digital Marketing Head

This incumbent is expected to take charge of the most critical department of the company. We are looking for a creative leader who can set up the digital marketing function from scratch with the ultimate objective of lead generation. It is all about leads, leads and more leads for the sales team to consume. The incumbent’s key responsibility areas with a clear objective of generating leads would be:

• Devising strategies to drive online traffic to the company website
• Tracking conversion rates and making improvements to the website
• Developing and managing digital marketing campaigns
• Utilising a range of techniques including paid search, SEO and PPC
• Overseeing the social media strategy for the company
• Managing online brand and product campaigns to raise brand awareness
• Managing the redesign of the company website
• Improving the usability, design, content and conversion of the company website
• Responsibility for planning and budgetary control of all digital marketing
• Evaluating customer research, market conditions and competitor data
• Review new technologies and keep the company at the forefront of developments in digital marketing