Page 33 - DHC-new 25 sept[53209]

What We’re Deccan Healthcare

doing? We engage emerging Key Income Growth &

consumers, youth – to
invest in disease free Profit Drivers
Marketing Solution-Access longevity and reap
to healthcare. healthy dividends

We engage existing consumers to Deccan Healthcare Today
change from a mind-set and behaviour of We innovate product solutions
disease management or cure, to disease for a disease-free longevity - Is fully geared to meet consumer expectations
prevention. Eradication of micronutrient helping consumers enjoy full
deficiency can eradicate more than 200 quality life, lifelong – in our To win in FMCHP in the current market scenario, pharma
plus diseases across the globe. own way disrupting the way capabilities (regulatory; medical; access to healthcare
healthcare is managed.
professionals;) and world class FMCG capabilities are needed
We focus on the FMCH collaboratively. That is, the company should have the ability to
product market differently tap into emotional consumer insights as well as access functional
and approach it distinctly. benefits. This combination is “FMCHP” and our company Deccan
Providing access to Healthcare, today has a proved its ability in its journey
healthcare for all those who
We divide this market into four consumer categories need it is a significant and Is successful and right with a proven business concept
based on age or life of 32000 days with each life complex global challenge.
stage of 8000 days and innovate FMCH products for Addressing a large and growing opportunity
each life stage.
Has differentiated basket of products
Life stage: retirement to end – last 8000+/-
days of life - vanprast ashram – by the
time people reach this stage they are Has a marketing model tailored to accelerate
suffering from 1 to multiple disease and product adoption by target consumers
are adding to burden of the society Has proven revenue and customer acquisition model
– simple nutraceutical intervention –
1200 plus Deccan Healthcare FMCH
products eases the disease burden and Has products enjoyed by consumers - repetitive purchase
improves quality of life – we are reaching
these patients through customers who are Has high & very positive customer endorsement
engaging these patients. The customers include
hospitals; institutions; doctors; wellness clinics; and
more. We offer products under private label. The Life stage: graduation to midlife – second 8000 days Has strong innovation, R&D, manufacturing infrastructure
consumers stock and sell. We have over 144 marquee – start of griasth ashram – in modern society -gen y is
customers and this list is growing exponentially. technologically, educationally advanced and a logical Is increasing shareholders value
knowledge based decision maker. This population
Life stage: midlife to retirement – third 8000 realises the importance of health and practices Has capable team to support exponential
days – end phase of grihast ashram – this is the preventive healthcare. We address these consumers by expansion & growth
most difficult phase of life in most cases. Stress 50 FMCH products. We reach these consumers through
tension is at peak. This is the time body is ignored social media and serve orders through m-commerce. Has outstanding innovation and R&D capabilities
and disease set in. We address this stage by 80
products. We reach these consumers directly Life stage: birth to graduation - first 8000 days – Has modern technology to best use
through an innovative commission based talented bramcharya ashram – to be addressed by DHC in future
wellness promoters. DTA (Deccan Training Academy) business plan.
is focused on skill development of para medics Has strong dedicated leadership
empowering them with knowledge of “wellness”. This in-depth consumer understanding and tailored
These wellness promoters move house to house Deccan Healthcare’s differentiated FMCH product Has future looking management
to help consumers understand the benefit of portfolio is leveraging the Company’s differentiated
investing in longevity – this team of wellness leadership position in the FMCH category. Has FMCH product portfolio of loved and trusted brands
promoters works under the banner of DWC -Deccan that are underpinned by serious science
Wellness Crusade. The Company’s dedicated web There are 7.5 billion people on this earth, each being
store serves the customer orders. We have over in one of these life stages. Just a miniscule percentage
5000 wellness promoters and more than 80,000 who regularly use the Company’s FMCH Products will Big innovation pipeline
engaged customers adding over 5000 customers take Deccan Healthcare to a new phase of growth. We
every month continually - multiplier effect believe in our mission, we are working towards it and
is working profitably. we will do it.