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Deccan Creating sustainable

Healthcare long-term value through

- to gain value Innovation and R&D.

shaped company’s

culture.

The omega 3 market was at infliction point by 2013. world. The Deccan Healthcare task force salvaged,
At this mark, our Company was the major producer of rebuild and positioned the company’s unit on the
omega 3 formulations and prospered having the first success trajectory. DHC progressed upward driven
mover advantage. There was an increasing awareness by continuous zeal for innovation and product
of preventive healthcare. As a result, importance and development of FMCH products. Building for itself a
awareness of omega 3 benefits in preventing more huge pipeline of FMCH products- Healthy Lifestyle
than 50 diseases was recognised widely.. However, the Food Products, probably the best in the small and mid-
company had a setback to capitalize on the strengths it size industry. The emergence of nutraceutical market
built due to its pharma centric approach which was not added to the Company’s business opportunities from
apt for FMCH product distribution and sales. FMCG players because the company possesses an
innovative FMCH product pipeline.
While on this progressive track, DHC was challenged Bringing India’s millennium
by a natural calamity in June 2013, the manufacturing As a responsive organization, our team’s internal old & natural holistic healing
unit adversely impacted by devastation, pushing the learning agility gave an understanding that
company’s growth back by a few years. Overcoming FMCH products require high pharma skills for heritage in the form of
adversity, DHC has been demonstrating strength manufacturing; regulatory compliance; product supplements.
under the leadership of Minto P Gupta – visionary, development along with FMCG capabilities to understand
promoter, director, scientist, innovator of FMCH and tap into emotional consumer insights, and ability to
products. He is backed by a highly-educated family tap into functional health benefits.
collaborating day and night with him, along with a
group of dedicated employees, a revival plan was put In line with this, the company acted on by converting its After omega 3, DHC successfully
in place resulting in a rebounding success. weak skill into strength and mounted on an aggressive produced formulations based out of
path to strengthen its FMCH capabilities. We seeded a omega 7 – having a complex extraction
In one of our most pressing challenges and the greatest culture that continues to build and optimise efficiencies process and product formulation. Omega
need, the years gone by, though challenging on the with the objective to enhance our competitiveness. 7 (CVA) rejuvenates skin appearance to
business front, turned out to be quite encouraging on that of a new born baby having soft and
the defining the way we adapt to change. Of course, In any organization, founder’s vision and employees supple texture. With aging and hormonal
this also requires a tolerance for failure. That’s why shared mission is the key to driving results. We’re changes, existing omega 7 in the body
we support a culture that encourages collaboration extremely fortunate, that through our journey our is oxidized making the skin rough and
and the sharing of lessons learned. leaders have demonstrated a strength of character to look old. Non-supplementation of
raise the bar with every new goal set. Their knowledge omega 7 makes the skin age early. DHC’s
Every stakeholder of the company is encouraged and expertise, passion for developing new solutions and miracle product “O7 Nutriessential” the
to express their diverse opinions, and candidly a commitment to excellence in all they do, have been best formulation for anti-ageing and
share their experiences and ideas. It’s their passion the game-changers for us. We operate in a knowledge maintaining a baby like skin.
that helps us deliver value to people across the industry where the ability to think differently, bring new
ideas to fruition and diversity of culture,experience and Many well-known grandmother’s
thought can drive innovation. household remedies were forgotten in
the modern world but are still useful for
We have entered this space not only to provide quality our genetic makeup. Now, these remedies
products that work, but also to continually innovate have been modernized with science,
new profiles through bridging technologically advanced made more effective, safe and convenient.
pharmaceutical applications. which are strongly needed These are easily comprehended by the
for industry growth. mature consumers.