Page 14 - DHC-new 25 sept[53209]

Deccan Healthcare moved from
A world of WeAlTH its first successful FMCH product innovation
The Company shift gears launching

OF
patients Wellness in the year 2005.

“Omega 3 Vegetarian, sourced from flax
to the HAPPIness FMCHP lIFesTYle seed using the breakthrough technology of

HeAlTH
super critical extraction.”
world of WeAlTH Omega 3 has since emerged as the most successful Ensuingly, DHC formulated

consumers. ingredient of FMCH products. National institute of omega 3 into 27 specific
roles, differentiated wellness
nutrition (NIN) recommends that 2%-3% of the daily
products which prevailed at
diet should constitute omega 3. Research showed
that more than 83% population in India is deficient being the first of its kind in
The consumer demand is moving towards embracing conducted studies to identify missing food ingredients in omega 3. Omega 3 has become the most popular the world. The launch of these
preventive healthcare and avoiding treatment costs and lifestyle changes that were responsible for these FMCH product in the west and Indians who have future ready spectrum of
in illness. This evolving healthcare market, burgeoned emerging diseases. DHC’s innovation team discovered international exposure and spending power started omega 3 based FMCH products
with cost of treatment was showing signs of more a research work on a food ingredient - Omega 3. importing products. augmented the position of
and more people choosing to prevent disease. The the company. The company
acceptance and shift to organic food, proliferation of This food ingredient, commonly found in fish and some To address the growth ambition and mark mission- achieved acclamation,emerging
exercise centres, gyms, spas, yoga centres and active seeds is helpful in preventing more than 50 disorders, critical roles, the company shift gears launching its and progressing towards
participation of large population of all age groups at working as a natural anti-inflammatory useful for first successful FMCH product innovation – “Omega 3 its growth aspiration. The
these centres indicated the changing ways healthcare thinning of the blood, lowering of bad cholesterol and Vegetarian, sourced from flax seed using breakthrough company’s omega 3 products
would be addressed. There was a mind shift; being many such heart healthy properties. technology of super critical extraction”. The leverage were adjudged better than the
healthy is now embedded as a lifestyle, not just a trend. that FMCH product market equips DHC with is a very imported products and were
OMeGA-3 HeAlTH BeneFITs attractive market with high growth rate and higher more affordable and effective.
BeInG HeAlTHY AnD FIT gross margins.
Brain
Isn’T A FAD OR A TRenD. function
InsTeAD, IT’s A Hormone Eye health
lifestyle. Imflammation Nervous system Our innovative science means, a strong track-record
support
of formulations contributing to the foundation of
reduction
scientific advancement. The Company formulated
Blood Blood sugar Omega 3 into 27 specific roles, differentiated wellness
Bone health pressure support
Moving forward, from the year 2005 the company products which prevailed at being the first of its kind in
strategically diversified and invested in innovation and Essential for Lung health the world. The launch of these future ready spectrum
development of fast moving consumer health products. pregnancy Heart health Assists in of Omega 3 based FMCH products augmented the
Inspiring our leaders, innovators, dreamers and doers; Breast health burning
the company with an eye on the very attractive, high stored fat position of the Company.
growth emerging healthcare market segment the
“Preventive Healthcare’’.

The developed economies globally paved the way by
adopting simple and popular home remedies popular of Joint Bowel & colon
health
eastern countries like India, China, Indonesia to prevent health Skin
and cure disease. The vitamins, minerals phytonutrients
research gained ground. Universities in the west Prostate health